FOR IMMEDIATE RELEASE
Haute Candy, Inc.
lifestyle and fashion public relations
Haute Swapping for a Cause to Raise Money for Local Nonprofit
Nashville’s first organized clothing swap a part of Second Harvest Food Bank Hunger Action Month
(Nashville, Tenn., September 10, 2010) – Haute Candy, Inc., a local public relations and event planning company has announced the second annual Haute Swapping for a Cause, the company’s signature philanthropic swap party. Scheduled for September 18 from 5-10 p.m., this is the first-ever organized clothing swap developed in Nashville to raise money for area nonprofit organizations.
Swap parties, made popular on the East and West Coasts, in cities such as New York and Los Angeles, are alternatives to thrift and exchange shopping. Fashion savvy shoppers join for a night of shopping, mixing and mingling. At such swaps, individuals bring clothing to create a large shopping atmosphere. Clothes, purses and shoes are arranged from size, color and season for attendees to browse racks in search of “new-to-you” items. Raynetta Smith, owner of Haute Candy, Inc., and creator of the swap came up with the idea as a way to bring like-minded ladies together for a night of fashion and philanthropy.
“I developed this event as a way for my company to give back by doing something we love,” said Smith. “I am a professed shop-a-holic, with a passion for thrift shopping and helping the community. Haute Candy is a public relations company geared towards the lifestyle, fashion and nonprofit genres and we felt that this would be a positive way to bridge our expertise with our philanthropic responsibilities.”
This year, Smith has partnered with the Second Harvest Food Bank of Middle TN during September’s Hunger Action Month. The event is part of Second Harvest’s 30 Ways in 30 Days program. Last year, the event was held at the Clothing XChange in Hillsboro Village in support of the YWCA Weaver Domestic Abuse Center.
At Haute Swapping for a Cause, attendees do more than just shop. Smith has created a night of pampering for those who participate. This year’s event includes the Sephora Haute Lounge sponsored by Cherubim Ink, a makeup and hair consultant in Nashville. The lounge will include massages by BeSimple Massage, Sephora Temptu Airbush demonstrations and makeovers by Makeup by Trecie and Cherubim Ink. There will also be a Vitamin Water Zero Lounge sponsored by Aleksey Imports featuring the signature Debortoli Wines Emeri Pink Moscato, desserts by Dolce Desserts, Christie Cookie and featuring food by Personal Chef Jason Williams.
Not to mention, a silent auction with items donated by Sephora, Woo Skin Care and Cosmetics, Chris Johnson of the Tennessee Titans, actress Nicole Kidman, Baby2B and many more.
Proceeds from the ticket sales as well as the silent auction will go directly to the Second Harvest Food Bank of Middle TN.
For those who wish to attend the event, at the Velocity in the Gulch, tickets can be purchased at http://www.hauteswappingforacause.eventbrite.com for $30, in advance. Tickets may also be purchased at the door on September 18 from 5-6 p.m., only. Those wishing to swap, may bring up to six items in new or gently used conditions. Smith and the Second Harvest Food Bank also request that attendees bring a canned good, for a chance to win a raffle prize.
This night will also feature Mandy Hale, Nashville Examiner Writer and Twitter inspirationalist @thesinglewoman as the guest speaker.
For media inquiries or media that wish to attend the event, contact Haute Candy, Inc., at email@example.com or 615-438-8238.