Airess and Church Brings Royalty to Fashion
Last month I wrote a blog about networking and its advantages. One of the newest and probably most commonly used networking tools, is social media. With a key stroke you can be connected with just about anybody. Social Media sites such as FaceBook, Twitter and MySpace (does anyone still use this) can create wonderful opportunities if used properly.
For instance, on Twitter (www.twitter.com), I am following @iamdiddy, @jawar, @issachayes3 @johngotty and a number of other key influential people in the entertainment and fashion industry. This site gives me an opportunity to connect directly with people that years ago, I would have to jump through a lot of red tape – just to get their email addresses. Most, if not all, people follow you back, which means you can have direct conversations with them without going through managers, publicists and “gate keepers.” For instance, @jawar and I speak occasionally and can connect, through Direct Messages (DM’s) without everyone else seeing the conversation. This allows for some privacy, you still do not want to freely give out your personal contact information, such as your phone number or email address – so Direct Messaging provides an email atmosphere to send messages.
Through direct messaging I have been able to set up client interviews, connect other people and be referred to people I should follow. One such follow was, @airessandchurch. Several months ago, I was twitter searching (looking for people to follow) and came across their page.
Airess and Church is a lifestyle brand that began in Manhattan in 2005 and was fully developed in 2007 by then Cross Media Marketing Executive Courtney Wilson in a partnership with the company’s current Creative Director, J. Jackson. The company designs, markets, distributes and licenses their own collections.
Airess & Church has incorporated an innovative design with edgy progressive denim inspired by Americas vast urban landscape, with emphasis on modern silhouettes and a sleek fit to create the Signature limited edition Native Soil Collection. That came directly from their website – what does it mean to us? These jeans are certified HAUTE!
Jeans, jeans and more jeans. We all love them right? Their jeans come in one fit – the Classic, with three different styles; The West Village, Lenox Square and Roxborough. Each piece in the collection has been designed for women, who like us understand the importance of a signature pair of jeans in our wardrobe – you know, the ones you can rock with a tee, button down, cami and a blazer.
As a lifestyle and fashion publicist, I am always looking for quality products. Now you won’t find these jeans in a flagship store. Airess and Church has vowed to never sell their jeans in stores. Their motto is, “Never in Stores, Always in Style.” They love the direct contact with potential buyers. In fact, they are the first brand to ever launch their line via Twitter. Airess and Church’s pre-launch begin June 28 via the social networking site. Don’t have a Twitter account yet (what are you waiting for)? You can also visit their website for more information at www.airessandchurch.com. They are definitely bringing the royalty to jeans! These have been stamped and approved – and what makes them even more exclusive is I can’t walk into five different stores and find 100’s of them lying around. Yep, move over Queen – there’s a new Heir in town!
Check out some of their looks below!!
Make sure you follow @airessandchurch and my PR Company @hautecandyinc on Twitter we would love to tweet you there!